— Three language website
Pure & Lab
A skincare brand developed in Belgium. Ten pages in three languages, a short range on stage and a space for professionals.
- Type
- Three language website
- Sector
- Skincare
- Location
- Belgium
— The client
Pure & Lab is a Belgian dermocosmetic skincare brand, founded by two partners and made in Belgium. Its products are found through partner beauticians and clinics, and the brand offers treatment protocols to skin professionals.
— The project
A ten page site in French, Dutch and English, organised the way the brand tells its story: history, commitments, range, science, stockists, professionals, testimonials and contact. The visual direction is soft and mineral: sand tones, serif headings, products staged on stone, plenty of white space. Visitors move from the range to the stockist list to find a partner, while professionals have their own page and contact. The online shop stays on an external site, linked from the menu.
— In detail
Under the hood
Next.js, Tailwind CSS, GSAP, Vercel
- 01Range of ten products, filterable by category
- 02Science page with ingredient families and published references
- 03Stockists listed by country
- 04Dedicated page for professionals and in-clinic protocols
- 05French, Dutch and English
The full page
On mobile
— Next project
Zone PPF
Landing page · Paint protection film
