— Brand and e-commerce
Ovi
A direct to consumer lingerie brand. Three design directions, a Shopify theme and catalogue tools.
- Type
- Brand and e-commerce
- Sector
- Lingerie
— The client
Ovi is a direct to consumer lingerie brand built around a single product: a wire free support bra with a crossed back. The shop delivers to France and Belgium.
— The project
The work started with three visual directions as static mock-ups, each with its own palette and typefaces, to settle the style and the messaging angle before development. The shop then runs on a custom Shopify theme designed mobile first: a home page built from dedicated sections (benefits, colours, reviews, exchange guarantee, FAQ) and a product page with size, colour and bundle selection, a size guide and a buy bar that stays on screen on mobile. A set of scripts manages the catalogue through the shop's admin: creating the product and bundles, linking images to each variant, discounts and delivery pages.
— In detail
Under the hood
Shopify, custom Liquid theme, admin scripts
- 01Three visual directions as mock-ups
- 02Custom Shopify theme, mobile first
- 03Product page with sizes, colours and bundles
- 04Sticky buy bar on mobile
- 05Catalogue management scripts
The full page
On mobile
— Next project
Shéra Janati
Identity and website · Photographer
